{"id":5107,"date":"2023-07-13T14:14:40","date_gmt":"2023-07-13T14:14:40","guid":{"rendered":"https:\/\/bookberry.pk\/?post_type=product&p=5107"},"modified":"2023-07-13T14:14:41","modified_gmt":"2023-07-13T14:14:41","slug":"unfckology-a-field-guide-to-living-with-guts-and-confidence","status":"publish","type":"product","link":"https:\/\/bookberry.pk\/product\/unfckology-a-field-guide-to-living-with-guts-and-confidence\/","title":{"rendered":"Unf*ckology: A Field Guide to Living with Guts and Confidence"},"content":{"rendered":"

Amy Alkon presents Unf*ckology<\/em>, a "science-help" book that knocks the self-help genre on its unscientific ass. You can finally stop fear from being your boss and put an end to your lifelong social suckage.<\/strong><\/p>\n

Have you spent your life shrinking from opportunities you were dying to seize but feel "that's just who I am"? Well, screw that! You actually can change, and it doesn't take exceptional intelligence or a therapist who's looking forward to finally buying Aruba after decades of listening to you yammer on.<\/p>\n

Transforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In Unf<\/em>*ckology<\/em>, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won't need a psych prof on speed-dial to understand–and with the biting dark humor that made Good Manners for Nice People Who Sometimes Say F*ck<\/em> such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:<\/p>\n

– Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.<\/p>\n

– The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.<\/p>\n

– Fear is not just the problem; it's also the solution.<\/p>\n

– By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.<\/p>\n

Follow Amy Alkon's groundbreaking advice in Unf*ckology<\/em>, and eventually, you'll no longer need to act like the new you; you'll become<\/em> the new you. And how totally f*cking cool is that?<\/p>\n","protected":false},"excerpt":{"rendered":"

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